Who owns kn

There was much demand for processed products by consumers for which broilers were brought in special trucks to the processing unit where they were slaughtered before processing into various value-added chicken products.

Ready-to-cook products, easy cook and quick-serve products were specialty items of the company which brought more convenience to the consumers. These included nuggets, burger patties, croquettes, shami kebabs, chicken sausages, cold cuts, and smoked meats, Chicken Tikka Chunks, which were spicy bite-sized pieces of chicken good for topping pizzas, salads, or sandwiches Fig.

It also got two Halal certifications which were mentioned on the website as proof for consumers. Many retail outlets were opened in to facilitate the consumers and by there were 68 stores located at different locations in the country.

Due to the absence of an organized retail market in the country, the company could not find experienced retail workers to hire in the initial opening of the stores, but this was overcome by providing a clearly defined manual of all procedural handling and operating instructions.

All the stores were connected with the main location at Lahore through video cameras to monitor and ensure that retail manual was being followed by the staff. In case of any negligence, the stores were visited by Adil to investigate the reason. It also got good recognition through advertising on TV, radio, print, outdoor media.

It won the National brand of the year award each year since 4. Khalil and Adil were successful by having a complete vertically integrated strategy for their business. The company grew substantially between where it produced broilers chicks from Sattars started exploring to extend their business to adjacent countries and also to invest in the global market for Halal products to fill the gaps at the international level. Domestic growth of the company was improving on one hand but was also having challenges due to the wet market.

The wet market had the advantage of the slaughtering of chickens where the customers were sure that the birds were halal when slaughtered in their presence. But with the investment from foreign retailers and improvement in the upper and upper middle class shifted the wet market trend quickly. Other challenges included were the competition with the imported chicken in Malaysia and Pakistan had trade agreement for import of finished poultry products which caused local producers to import from there for the retail market.

Another challenge was safety and quality provision of the food services which costed more to costumers as compared to other options where cost was low, and quality was not much problem. Khalil had invested heavily for the nation to provide nutritious and safe protein sources which were unfortunately still protein deficient. Would it be a successful approach to stay focused on the Pakistani market to reach his goal?

How could he get more customers for processed products? How could the purchase be improved, were few of the future concerns of the company? Would it be good or bad for the people of Pakistan? But Khalil found a wider opportunity to tap the global market for Halal foods. Provision of Halal food was always a big problem for Muslims living in Europe and U. S and increasing number of Muslims in these areas could help Sattars gain their goals.

It seemed a big market to Khalil as halal slaughtering was not available everywhere in the world. Growth Rate. Size Multiple. Key Data Points. Twitter Followers. Similarweb Unique Visitors. Majestic Referring Domains. All rights reserved. PitchBook is a financial technology company that provides data on the capital markets.

Log in Request a free trial. Request a free trial Log in. Founded Status Private. Employees 1, Latest Deal Type Debt. Financing Rounds 7. Investments 1. Ownership Status. Privately Held backing. Financing Status. Private Equity-Backed. Primary Industry. Primary Office. Financing Round. What you see here scratches the surface Request a free trial. Want to dig into this profile? Request a free trial. HQ Location. Total Raised. Post Valuation.